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Sponsored content policy

How we keep paid and partner content clearly separate from independent reporting.

Types of content

  • Editorial: independent reporting and reviews by our newsroom. Never paid for.
  • Press release: announcements written by a company and published as received, labelled "Press release".
  • Sponsored: content paid for by a brand, labelled "Sponsored" at the top of the page.

Clear labels

Every press release and sponsored post carries a visible label and a note explaining who provided it. It never appears as a newsroom story.

What we do not accept

  • Misleading financial claims or guaranteed returns.
  • Gambling, adult content or scams.
  • Content that impersonates other brands or people.

FTC disclosure

We follow the U.S. Federal Trade Commission guidance on endorsements and advertising. If we earn money from a link or a product mention, we disclose it.

Questions

Brands interested in working with us can use the submission page. Readers can report unclear labelling through the contact page.

Submit a press release
Sponsored Content Policy | USA Publishing Group