Apple HomeView Is Here: $299 Smart Display With Siri AI Ships November 13

Apple finally put a face on its smart home plans. At its "Welcome home" event in New York on Tuesday morning, the company announced Apple HomeView, a $299 smart display with a 7-inch screen, a built in speaker and the new Siri AI assistant. Pre-orders opened the same day, and Apple says the first units ship on November 13. For a company that has spent years selling HomePod speakers and Apple TV boxes as stand-in home hubs, this is the first device built from the ground up to sit on a kitchen counter and run the house.

We covered the rumors leading up to the Apple home hub launch last week. Now the details are official, and a few of them differ from what leakers expected.

What Apple announced

HomeView is a small aluminum display joined to a domed speaker base by a stainless steel hinge that tilts. Apple pitches it for the kitchen, a nightstand or a side table. There is also a wall mounted version for people who would rather hang it near a door or in a hallway.

The basics, according to Apple's announcement as reported by MacRumors and 9to5Mac:

• Price: $299 in the United States
• Pre-orders: open now, as of October 13
• Shipping: November 13
• Screen: 7-inch Liquid Retina display with True Tone, which 9to5Mac describes as square
• Brightness: adjusts automatically from 500 nits down to 0.3 nits for dark rooms
• Tabletop colors: silver, starlight, rose pink and space gray
• Wall mounted colors: silver and space gray only

Pre-event reports from Bloomberg had pointed to a 6-inch screen and a price closer to $350, according to Tom's Guide. Apple went bigger on the screen and lower on the price, which makes the device easier to recommend against rivals from Amazon and Google.

The speaker and the screen

The tabletop model is as much a speaker as a display. Apple says the base holds two full range drivers, a down firing woofer and two force cancelling passive radiators, with Spatial Audio support. You can hold an iPhone near HomeView to hand off whatever is playing, and it works with multiroom audio alongside other Apple speakers. The wall model uses two custom drivers with audio tuned for flat placement on a wall.

The screen changes depending on where you stand. From across the room, it shows bigger and simpler information. Walk up close, and it adds more detail. Apple calls its home screen layouts "faces," and the launch set includes Photos, a motion responsive Flow face, a Snoopy face that reflects the weather and time of day, a Home Modular face with quick accessory controls and a Home Camera face that can stream up to nine camera feeds at once.

Why Apple HomeView matters

The big idea behind Apple HomeView is that one screen can serve a whole household without mixing up everyone's stuff. Apple says the device recognizes up to six people by face, then shows each person a personal Home Screen with their own apps and widgets. Shared photo albums and music stay available to everyone, including guests, while personal content stays with its owner.

"Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing, according to MacRumors.

That is a different approach from most smart displays, which tend to treat the whole family as one account. It also explains why Siri AI is so central here. Apple says the assistant can take actions across apps and pull information from Messages, Calendar and Apple Music, but it needs an Apple Intelligence compatible iPhone or iPad to reach that personal context. Tom's Guide reports that HomeView pulls personal data from those nearby iPhones on the same Wi-Fi network. If you want a quick primer on assistants that act for you, our explainer on how AI agents work covers the basics.

Apps, but not an App Store

HomeView ships with Safari, News, Music, Podcasts, FaceTime and Intercom, according to Tom's Guide. There is no App Store. Third party media apps come in through the CarPlay app framework instead, which keeps the interface simple but limits what you can install.

Apple also added a recipe feature that turns web recipes into step by step instructions, with hands free timers and ingredient tracking. FaceTime calls use a 12MP Center Stage camera that keeps you in frame as you move around the kitchen.

Who can buy it, and who cannot

HomeView is not coming to the European Union. MacObserver, citing Apple's press release, says the reason is that Siri AI is not available in iOS there. Apple lists availability in the United States, the UK, Canada, Australia, New Zealand, India and Singapore, with South Africa served through authorized resellers.

Siri AI itself is labeled a beta in HomeView software 27.2, according to MacObserver. Early buyers should expect the assistant to keep changing after launch.

If you plan to hang HomeView on a wall, budget for a mount. Apple is selling three options from Schneider Home: a USB-C wall connector from $59.95, an AC wired mount from $79.95 and a Power over Ethernet mount at $129.95 that arrives in early 2027, MacObserver reports.

How it fits with the rest of Apple's home lineup

HomeView did not launch alone. Apple also announced the HomePod mini 2 at $149 and a new Apple TV 4K at $299, both with Siri AI support. And it introduced an Apple Home Collection of accessories built with partners, including LG locks, cameras, a video doorbell and thermostats from LG and Schneider Home, which Apple says will begin arriving in December. Tom's Guide reports that those accessories set up through the iPhone and the Home app without separate manufacturer apps.

That combination matters more than any single device. For years, building an Apple smart home meant mixing third party hubs and apps. Now Apple is offering a hub, speakers, a TV box and core accessories under one roof. If you are just starting out, our smart home starter guide explains how hubs, standards and accessories fit together, and the smart thermostat guide is worth a read before you pick one of the new thermostats.

It also lands just as Amazon reshapes its own lineup. Earlier this month Amazon moved toward Alexa tablets that replace the Fire line, so the fight for the kitchen counter is heating up.

Should you pre-order?

Here is a simple way to think about it.

HomeView makes sense if your household is mostly on iPhone, you already use the Home app, and you want a shared screen for calendars, cameras, music and video calls. Per person profiles are a real advantage for families.

You may want to wait if you rely on apps that are not supported, you live outside the launch countries, or you would rather see how Siri AI performs once it leaves beta. Reviews should arrive before or around the November 13 ship date.

Check compatibility first. Personal features depend on an Apple Intelligence compatible iPhone or iPad. Older phones will still control the device, but you lose much of what makes it personal.

What to watch next

The next few weeks will show whether Apple's privacy pitch holds up in daily use, especially face recognition for six users and the way HomeView borrows data from nearby phones. Watch for hands on reviews, the quality of Siri AI outside of demos, and whether Apple adds an App Store later. Apple also has more hardware coming, with reports of a touchscreen MacBook Pro event on October 27. For ongoing coverage, follow our gadgets section.

Frequently asked questions

How much does Apple HomeView cost?

HomeView costs $299 in the United States. Wall mounts are sold separately, starting at $59.95.

When does Apple HomeView ship?

Pre-orders opened on October 13, 2026, and Apple says shipments begin on November 13.

Does HomeView need an iPhone?

Personal Siri AI features need an Apple Intelligence compatible iPhone or iPad. Apple says each of up to six household members gets a personal Home Screen recognized by face.

Is HomeView available in Europe?

No. HomeView is not being sold in the European Union because Siri AI is not available in iOS there, according to Apple's release as reported by MacObserver.