Key takeaways
- Bitcoin's supply is capped at 21 million coins, so short term price moves come almost entirely from changes in demand and sentiment.
- Leverage makes swings bigger, because falling prices force margin calls and automatic selling that can push the price down even further.
- Halvings and spot bitcoin ETFs can influence demand, but neither one guarantees a higher price or makes bitcoin less volatile.
In this story 8 sections
- Why does bitcoin go up and down in value?
- What makes the bitcoin price drop suddenly?
- Why does bitcoin go up and down so much compared with stocks?
- Does the bitcoin halving make the price go up?
- How do leverage and margin calls make bitcoin swings bigger?
- Do bitcoin ETFs make the price more stable?
- How often does bitcoin go up and down?
- Can anyone predict whether bitcoin will go up or down next?
You check the app in the morning and bitcoin is up 4%. By dinner it has given all of it back. If you have ever wondered how bitcoin goes up and down like that, the short answer is that its price is set by nothing more than buyers and sellers, in a market that never closes and that is still small enough for big orders and big emotions to push it around. The questions below cover what actually moves it, why the moves are so large, and what that means for you.
Why does bitcoin go up and down in value?
Bitcoin's price rises when more people want to buy than sell, and falls when the reverse is true. There is no company profit, dividend or government backing underneath it. The bitcoin.org FAQ puts it simply: the price "is determined by supply and demand."
The supply side is fixed by code. There will only ever be 21 million bitcoin, and new coins are released on a schedule that keeps shrinking. So in the short run, almost all of the movement comes from changes in demand.
The CFTC makes the same point from a regulator's angle. Virtual currencies are not backed by any government or central bank, their value comes entirely from market forces of supply and demand, and they are more volatile than ordinary currencies. If you want the longer version of where that demand comes from in the first place, our guide on how bitcoin gets its value goes deeper.
What makes the bitcoin price drop suddenly?
A sharp drop usually means a wave of sellers hit the market faster than buyers could absorb them. A few things tend to set that off:
- Bad news about safety, such as an exchange hack or a wallet flaw, which makes people rush to get out.
- Regulatory headlines, since some countries restrict or ban bitcoin, and rule changes elsewhere can shift big money in or out.
- Wider market fear, when investors sell risky assets of every kind at once.
- Forced selling by leveraged traders, which is covered in its own section below because it can turn a dip into a plunge.
- Shifts in mood. The bitcoin.org FAQ lists loss of confidence, heavy press coverage, fear of uncertainty and "old-fashioned irrational exuberance and greed" as reasons sentiment changes.
Why does bitcoin go up and down so much compared with stocks?
Mostly because the market is still small relative to what it could become, so it does not take a huge amount of money to shove the price. The bitcoin.org FAQ says relatively small events, trades or business activities can significantly affect the price, which is why bitcoin "remains a volatile asset thus far."
Stocks have anchors that bitcoin lacks. A share is tied to a company that reports earnings, and analysts can argue about what those earnings are worth. Bitcoin has no earnings to argue about, so its price leans much more heavily on belief and momentum.
There is also the schedule. Stock exchanges close at night and on weekends, which gives everyone time to cool off. Bitcoin trades every hour of every day, and as Coinbase notes in its beginner explainer, it "isn't closed on weekends." News that breaks at 2 a.m. on a Sunday gets priced in at 2 a.m. on a Sunday, often while trading is thin.
Finally, a lot of bitcoin trading happens on platforms with lighter oversight. The CFTC warns that most cash markets for virtual currencies are not regulated or supervised by a government agency, and lists flash crashes and manipulation among the risks.
Does the bitcoin halving make the price go up?
The halving cuts the flow of new bitcoin, but it does not guarantee a higher price. Roughly every four years, the reward miners earn for adding a new block is cut in half. According to Coinbase, the reward dropped from 12.5 to 6.25 bitcoin in May 2020, then from 6.25 to 3.125 in 2024.
The logic people point to is simple. If new supply slows and demand stays the same or grows, each coin should become scarcer. That is why "why does bitcoin go up after halving" is such a common search. But demand does not have to cooperate. If buyers lose interest, a smaller supply of new coins will not hold the price up by itself.
How do leverage and margin calls make bitcoin swings bigger?
Borrowed money magnifies both gains and losses, and when trades go wrong, the forced selling adds fuel to the drop. Many crypto traders use leverage, putting down a small amount to control a much larger position.
The CFTC explains the mechanics plainly. When prices move in your favor, leverage gives you more profit for a small investment. When they move against you, you have to add more money to your account or close the position, and you can lose more than you put in. On crypto platforms these forced closures are often called liquidations.
Here is why that matters for everyone else. When the price dips, the most heavily leveraged positions get closed automatically, which means more selling. That selling pushes the price lower, which triggers the next layer of closures. A modest drop can cascade into a much larger one within minutes. You can see this pattern play out in reports like our coverage of crypto liquidations after a hot CPI reading.
Do bitcoin ETFs make the price more stable?
Not necessarily. They make bitcoin easier to buy through a regular brokerage account, which can bring in new demand, but they do not remove the underlying swings. The SEC approved spot bitcoin exchange traded products in January 2024. In his statement on that approval, then SEC Chair Gary Gensler stressed that the agency "did not approve or endorse bitcoin" and called it "primarily a speculative, volatile asset."
Because these funds hold actual bitcoin, money flowing in or out of them can add to buying or selling pressure. Our explainer on bitcoin ETFs covers how they work and what you actually own.
How often does bitcoin go up and down?
All the time. Bitcoin trades around the clock, so its price changes every few seconds, every day of the year. What varies is the size of the moves.
Over longer stretches the swings have been dramatic in both directions. Coinbase notes the price topped out close to $20,000 in late 2017 and topped $64,899 in November 2021, and in between it fell far below both of those levels. Anyone holding bitcoin should be ready for steep drops, sometimes very quick ones, and plan around them rather than hoping they will not come.
Can anyone predict whether bitcoin will go up or down next?
No one can do it reliably. Because the price rests on supply, demand and sentiment, the next move depends on what millions of people decide to do, plus news nobody has seen yet. The bitcoin.org FAQ is direct about it: there is "no guarantee that Bitcoin will continue to grow."
Be especially wary of anyone who claims otherwise. The CFTC warns that there is no such thing as a guaranteed investment or trading strategy, and that if someone says there is no risk of losing money, you should not invest. Our guide on how to spot a crypto scam lists other red flags.
If you decide to own some bitcoin anyway, a few habits make the swings easier to live with. Only put in money you can afford to lose, which is the CFTC's own advice. Skip leverage unless you fully understand how margin calls work. Decide ahead of time what you will do after a big drop, so you are not making that choice in a panic at midnight. And if you are still getting your bearings, start with our plain English guide to what bitcoin is or browse more explainers in our crypto section.
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