Key takeaways
- Bee Frontier is a $74.99 wristband and Bee Eclipse is a $99.99 magnetic phone recorder arriving in the coming weeks.
- A $11.99 monthly Bee Pro plan adds unlimited conversation processing and integrations with Gmail, Outlook, Alexa+ and more.
- Amazon says recording needs a button press and raw audio is deleted, but privacy advocates warn bystanders get no say.
Amazon Bee is back with new hardware. Amazon has launched two AI wearables under the Bee brand, a $74.99 wristband called Bee Frontier and a $99.99 phone attachment called Bee Eclipse, along with a $11.99 per month subscription called Bee Pro. Both devices listen to your conversations, turn them into summaries and to do lists, and plug into Alexa+ and Amazon's store. It is Amazon's clearest attempt yet to build a personal AI gadget people pay for every month, and it is already reigniting the debate about always listening devices.
What Amazon announced
Amazon unveiled the products on October 15. Here is how they break down, based on reporting from SiliconANGLE, Investing.com and GuruFocus.
Bee Frontier
Frontier is a water resistant wristband priced at $74.99. It is the follow up to the earlier Bee Pioneer, a band that looked a lot like a basic fitness tracker. Its job is to capture conversations, transcribe them and turn them into reminders, recaps and task lists.
Bee Eclipse
Eclipse is a credit card shaped recorder that snaps magnetically onto the back of a smartphone. It costs $99.99, and Investing.com reported that it is slated to arrive "in the coming weeks." It is aimed at people who would rather not wear a band but still want to record calls and meetings.
Bee Pro subscription
Bee Pro costs $11.99 a month. According to Investing.com, it adds advanced integrations, third party app connections and unlimited processing of past conversations. GuruFocus described it as offering "limitless summaries of conversations." Neither report spelled out exactly what buyers get without the subscription, so check the details before you buy.
How the Amazon Bee devices work
When you turn recording on, Bee gathers context from your conversations and connected apps, then offers summaries and suggestions. SiliconANGLE listed several features:
- Summaries of conversations in the Bee mobile app or on desktop.
- Templates for specific situations such as lectures, care plans and brainstorming sessions.
- Memories from the past few days that you can scroll back through.
- Patterns and goals, where Bee spots recurring themes and recommends personal actions.
Integrations with Gmail, Outlook and Alexa+
Bee connects to Gmail, Google Calendar and Microsoft Outlook, so you can ask it to draft an email or create a calendar event based on something discussed earlier. It can pull wellness data from Apple HealthKit, and you can add photos to build a visual layer for daily memories.
The Amazon tie in is the most important part. With Alexa+, you can ask an Echo speaker for a meeting summary, your to dos or something you forgot, without picking up your phone. Bee can also surface items and preferences on the Amazon home page and in the Bee apps, which means more personalized shopping recommendations based on what you talk about. That is a useful feature for some people and a red flag for others.
The privacy question
A device that records conversations raises obvious concerns, and Amazon has tried to get ahead of them. The company says:
- You must press a physical button to start recording, according to GuruFocus.
- Raw audio is deleted right after it is processed, which Investing.com described as a "zero storage" design.
- Transcripts are protected with device controlled encryption, according to Amazon marketing material cited by SiliconANGLE.
SiliconANGLE also noted that data is still uploaded to Amazon, although the company says it cannot access anything a user does not choose to share.
Privacy advocates are not convinced those protections go far enough. The core problem is that the person wearing Bee agrees to recording, but the people around them do not. Lauren Hendry Parsons, director of communications at the Mozilla Foundation, told TechRadar that "the risk is being transferred to the consumer instead of being held by the tech company," as quoted by SiliconANGLE. The debate echoes the backlash to Google Glass years ago and the more recent concerns about camera equipped glasses, which we cover in our smart glasses explainer.
What to do if you buy one
- Tell people when you are recording, especially at work or in meetings. Recording laws vary by state, and some require consent from everyone in the conversation.
- Review which apps you connect. Linking Gmail, Outlook and HealthKit gives Bee much more context, and much more personal data.
- Check your Amazon account settings for how Bee data shapes shopping recommendations, and turn off what you do not want.
- Delete old memories you no longer need.
Why Amazon is doing this
Amazon bought the startup Bee in 2025 for an undisclosed price, SiliconANGLE reported. The deal is part of a broader push to sell its own AI wearables rather than rely only on Echo speakers and screens, like the Apple HomeView smart display it now competes with at home.
It is not Amazon's first try at a body worn gadget. The company shut down its Halo health device business in 2023, GuruFocus noted. The difference this time is the subscription. A $11.99 monthly fee gives Amazon recurring revenue, and Investing.com reported that investors will likely watch early subscription conversion rates closely.
Who Bee competes with
The AI recorder category is getting crowded. SiliconANGLE pointed to Plaud, which launched the NotePin S note taking pin and Plaud One earbuds, and Vibe, whose Dot is a clip on workplace wearable that captures voice commands and conversations. Investing.com said Apple and Meta have also introduced similar ambient features.
On the wrist, Bee Frontier is not a fitness tracker in the usual sense. If health tracking is your priority, a dedicated band such as the Fitbit Edge is a better fit, and our guide on how to choose a fitness tracker explains what to look for.
What to watch next
- Eclipse availability. Amazon has said only that the phone attachment arrives in the coming weeks.
- Free versus paid features. How much Bee does without Bee Pro will decide whether the hardware price is the real cost.
- Regulatory attention. Ambient recording devices are drawing scrutiny, and Investing.com framed Amazon's zero storage claims as a response to that pressure.
- Alexa+ growth. Bee is another way into Amazon's assistant, so expect deeper links over time.
For more launches and buying advice, browse our gadgets coverage.
Frequently asked questions
How much do the new Amazon Bee devices cost?
Bee Frontier, the wristband, costs $74.99. Bee Eclipse, the magnetic phone attachment, costs $99.99. The optional Bee Pro subscription is $11.99 per month.
Does Amazon Bee record all the time?
Amazon says you must press a physical button to start recording, and that raw audio is deleted after it is processed. The devices still turn conversations into transcripts and summaries.
What does Bee Pro add?
According to Investing.com, Bee Pro adds advanced integrations, third party app connections and unlimited processing of past conversations.
Is Bee Frontier a fitness tracker?
Not really. It can pull wellness data from Apple HealthKit, but its main job is capturing and summarizing conversations.
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